I have to say it has been fun having infinite budgets over the last ten years or so in online media...but just like other markets, the age of "irrational exuberance" seems to be coming to an end. Arch Media has seen this coming for some time - here are a few tips:
Q: How do you plan for 2009 when the markets are crashing all around you?
A: Your company needs to "look within" - as Zen as that sounds - it really a matter of taking a long deserved look into your current customer/client database and monetizing you current "brand advocates". You've already made a significant investment into creating this customer and prospect database - now is the time to go back to your "fans" and create additional value:
How can Arch Media help you:
- Database Analysis and Segmentation
- Creative viral campaigns, contests and Surveys (leverage your great reputation!)
- Create Social Media monetization clusters - set-up and management
Q: How can I capture valuable information about the visitors that are visiting my site?
A: On average a site with optimized capture points should yield up to a 10% visitor to lead rate. Arch Media will audit your site and optimize you capture points to ensure that you are capturing emails, snail mail and mobile information at an optimum level. Your database is a matter of "quality" not quantity - if you effectively capture your visitor information, your database can be a great source of funding.
How can Arch Media help you:
- Website capture point Audit
- Referral Programs and Loyalty program strategy and implementation
Your past customers are your best bet for new revenue. You have already invested time and money to acquire and satisfy their needs - now unlock their hidden potential for future revenue.
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