After years of running sweepstakes, contests and giveaways it is clear that they are one of the most effective ways to grow your prospect lists. Especially when you consider the effectiveness of adding in a "viral component". Think about it - Let's take and example of a Drum Website giving away a Drum set - the original entrant is often a visitor who decided not to buy but found the offer of a chance to win a drum set compelling - their information is entered in the form and is of value - however when we offer the entrant the opportunity to double their chances by referring friends - it is the friends that become of high value. The original entrant may or may not be a drummer - however, the friends they recommend will more than likely be avid drummers that would want to win. There is a double win with the "viral" friends of the entrant: 1. They are introduced to your brand via the invite email 2. If they enter the contest themselves they become a part of your prospect list and the cycle continues.
A well run contest allows you to leverage the marketing expense you are already spending:
- CPC - you have already paid for the click - might as well try to capture a few emails for re- marketing!
- Affiliate/CPA - all of the names captured are "free" as you are only paying for traffic that converts.
- Email - get your current "brand advocates" to refer your brand to their "internal database"
- Social networks - adds value to your "circle" and will help expand your "friend base"
A viral contest should be a staple of your marketing plan! In this economy we need to build and monetize our prospect lists at every point of the conversion cycle.
So do you have a contest live right now? Has it been on your IT teams list for years and still not complete? Let Arch Media's eContest Builder team build you a strong viral contest. We are versed in all aspects of contest build out and execution (Promotion, Email Compliance, Legal Issues, etc.) and in most cases can have a contest live within two weeks.
Talk to you soon
Subscribe to:
Post Comments (Atom)
No comments:
Post a Comment